If It’s Samuel L. Jackson on the Phone, Take a Message…
New times call for new thinking, and the marketing folks for Samuel L. Jackson’s new film, ‘Snakes On a Plane,’ enlisted his help to do a little outside-the-box marketing for the movie.
By going to the film’s website, you can have Samuel L. Jackson call a friend (or have him call you) with a personalized message which includes an “order” to go see the movie.
I give New Line and the marketing firm VariTalk kudos for really being innovative in finding a new and fun way to advertise their film. After all, who wouldn’t like to have a message from Samuel L. Jackson saved in their voicemail?
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